DRIVE: Experimental Environments

Everything that is groundbreaking, has been developed. This applies not just to physical products, but also to services and/or even business models and processes. Their development often has an experimental phase in which you test, adjust and test again. The experiment is the key to your success if you use it in the right place and way. But how do you determine what the right place or way is? And what are the options? Come and learn about best practices and experiences of field labs, living labs, learning communities, hubs and other breeding grounds for innovation.