Nieuwe Vroenten: A Taste For Change

Jaap Korteweg is an entrepreneur and started a revolution in the supply of vegetarian products with the Vegetarian Butcher, which was eventually sold to Unilever. Jaap is driven by showing the world that we can eat differently, for example he is working on making milk from grass, without a cow. Today he talks about his latest project, Nieuwe Vroente, in which he wants to realize a completely self-sufficient Brabant.

Peter Veenstra is a landscape architect. He is co-founder and partner of LOLA Landscape Architects, where he leads many projects and design studies. Freedom of movement and use is always the starting point in his designs, both in metropolitan environments and in open nature.

Anna-Louisa Peeters is a PhD researcher at TU Delft. As an industrial designer, she explores the role of design framing in sustainability transitions. In particular, she focuses on the food domain and the protein transition – our collective movement from eating animal proteins to mainly plant-based ones.

Katinka Feijs is a designer who uses the power of visual storytelling to get people moving. She studies the complex issues of our food system and uses design to put current bottlenecks on the agenda, visualize solutions, and accelerate transitions such as the protein transition. Her work focuses on translating complex issues into images that not only raise awareness, but also generate real impact.

Joran Lammers is a researcher of landscape transitions at Leiden University. co-author of the study Netherlands Veganland, what if all of the Netherlands switched to a 100% plant-based diet? What would that mean for the design of the Netherlands? For climate justice? For the economy?