Prejudices and barriers – in both the elderly and society – often get in the way of widening the social network of the elderly. To promote reciprocity in society, a new kind of volunteer is needed to temporarily help (re)activate networks. What can you do for an elderly person in your community right now? And what can this elderly person do for you?
This design research project explores the concept of reciprocity in caring for each other, showing us the power of the ecosystem between people.
Project by: Design Innovation Group (DIG) & Vrijwilligerscentrale Huizen (VCH), i.s.m. Buro Zorgelozer
Tested by: VCH en Maatjesproject Gooi & Vechtstreek
In an earlier phase, Mandy Pietjouw co-designed
Photograpy: Tomas Mutsaers
Copywiter campaign: Jasper Jager