Joost van der Made new creative lead Embassy of Urban Mobility

The Embassy of Urban Mobility has a new creative lead! After five years, Rob Adams hands over the reins to Joost van der Made. From his background as an industrial designer, Van der Made has been involved with large organisations in the mobility sector. Innovation was always an important factor here. From idea to realisation, he knows the ropes and emphasises the importance of good collaboration.

Type Update
Published on 28 February 2023
Part of Embassy of Mobility
Update
Joost van der Made new creative lead Embassy of Urban Mobility
Part of Embassy of Mobility

‘I see the mobility transition as an important but also challenging behavioural change in which collaboration between organisations, travellers, governments and other stakeholders is essential.’

His passion for mobility started at TomTom, where Van der Made was responsible for Product Management. At NS, as Head of Concept Design & Innovation, Joost stood at the cradle of the Train Interior of the Future and the vision of multimodal travel with Stations as smart hubs.

Keep an eye on the Embassy of Urban Mobility page for updates!

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